The Growing Popularity of Artificial Grass

With a market size of nearly $3 billion and a presence in hundreds of thousands of households worldwide, artificial turf has grown by leaps and bounds since its early days.

According to the Artificial Turf Council's Artificial Turf Market Report: North America 2020, the United States accounts for more than 90% of the North American artificial turf market, with the largest portion installed in the Midwest. It is followed by the West and Northeast. Demand in the South follows, with the region expected to experience growth of up to 10% by 2022.

Artificial grass has experienced huge demand growth over the past few years, mainly due to three main reasons: increased sustainability, enhanced performance, and enhanced usability. Improving sustainability is the primary driver of increased installations in North America as homeowners become more eco-conscious and thoughtful when making purchasing decisions. With little watering required and the use of pesticides and fertilizers, artificial grass is often considered more sustainable than natural turf, helping to protect local ecosystems. As climate change becomes more pervasive in the national conversation, the eco-friendly advantages of artificial turf will likely drive a continued increase in installations.

Water conservation makes it popular among the ecologically conscious, and it also makes it a popular choice for homeowners looking for a low-maintenance landscaping solution. The availability of turf enhancements makes it the best choice for natural grass in almost all climates—it requires no watering to maintain its color, no fertilization or pesticides, no mowing, and it dries faster and can Use longer. Modern Americans lead busy lives and want to minimize chores and unnecessary maintenance, making synthetic grass an excellent landscaping choice.

Finally, rapid advancements in the synthetic turf industry related to the safety and performance of turf products are creating an improved perception of artificial grass. Turf products themselves have become much more visually appealing and realistic-looking versus the first-generation turf products of the 20th century, and application-specific materials make turf suitable for a wider range of applications, such as pet areas, sports fields, playgrounds, and many more.